Brand & design services for artisan souls.


Services for design
that’s as unique as you.

Every enterprise is different and every brand has its own unique personality, so I’ve learned not to offer ‘off the peg’.  Instead I offer flexible signature packages, so you can choose the direction that best suits your individual needs.

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articulating your artistry

you have poured your heart and soul into crafting your offering. It's time for your brand presence to reflect that level of artistry.
you have poured your heart and soul into crafting your offering. It's time for your brand presence to reflect that level of artistry.

Considered Narratives
(WIth Brenda rosete photography)

brand clarity [meets] photo shoot

I’ve partnered with Brenda Rosete, an award-winning photographer, to offer a holistic photoshoot experience. I’ll be offering tailored brand consultancy sessions as part of Brenda’s process to help you articulate the heart behind the brand and connect the dots between the art direction and your brand heart, creating images that encapsulate your true essence.

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brand strategy

Brand Strategy is like the blueprint for all of our design work. Through our strategy workshops, we can get to the root of your business, its values, who your customers are, and how we can create a cohesive brand presence. This is where clarity is often found, giving you a better understanding of what makes your business different, and how you can better communicate your mission.

brand roadmaps

brand identity

The visual communication of your brand. A well-formed brand identity creates consistency that your customers will recognize and connect to. I take the time to consider how your brand can be used, how it can best work for you and your daily needs, and create the guidelines you need to bring it to life.

brand tool kits
style guides
creative direction


Websites are all about structure. Like building a home, your website needs a well-made frame that can not only welcome visitors in, but make them feel at home. I take a strategic approach to designing your website, starting with strategy, creating wireframes for each page, designing those pages with content and your brand, and then building them in code. A custom website can help you build trust, answer your customer’s questions, and guide them through your business and shopfront in a way that will feel intuitive.

web strategy
design & build

other capabilities

I always leave room for extra. Some additional services include design for print and publications, social media, signage, and art direction. These elements can help expand your brand’s presence while making it all come to life — and that’s only the beginning. I’ll be here to help you grow and evolve your brand along your business journey.

print & Publications
design intensives

my process


Artistry doesn’t happen by accident. It takes years of honing a process.
Here’s mine:


Artistry doesn’t happen by accident. It takes years of honing a process. Here’s mine:


01 Dialogue

Here, it all begins with listening and learning. Before we officially book, we’ll have a conversation where you can freely share your thoughts, wants, and needs — and I listen. Then, I’ll tell you more about the process, plan, and our next steps to see if we’re a good fit for each other.

02 unearth

Digging helps me uncover the small, unseen, and true nuggets of your brand that I can bring to the surface. Through a one-on-one and in-depth workshop, I’ll take you through my methods of understanding and researching your audience, reviewing your business materials, and curating the insights into a helpful brand roadmap that summarizes our workshop’s discoveries.

03 form

Where it all takes form. Using our newfound knowledge, we’ll put forth our creative direction and all the elements of your brand and other touchpoints to present to you for two rounds of refinement. Then, once your brand takes its final shape, we’ll put your new brand on display through a brand or website launch.

client experience
kind words
Image of artist holding paint brush surrounded by art supplies and papers
Branded envelopes and cards with logo mark and typemark for Chloe Ellis

“Joyce really understood my vision for my brand, and I genuinely believe nobody else could have created something which was so perfect for me. I pride my photography on showing real emotions, and who knew a logo could have the same effect?!”

Chloe ellis
Chloe Ellis Photography


Do you offer Payment Plans?

Yes. Payment is broken up into 3-4 installments usually but can be tailored to the client’s needs.

Can I just get a logo?

No, it doesn’t really provide the transformation that I am wanting to offer my clients. A transformed brand presence is rooted in clarity and revelation which requires a lot more groundwork. The logo alone can’t convey the tone and personality across all their touchpoints either.

how much does it cost?

The majority of projects are located in the 4.5-10k bracket, you can download my service guide here to find out more details. Depending on the scope the cost can increase, especially when other services like photography, copywriting etc are required. All prices are in GBP.

How long does it take?

Branding projects typically take 2 to 4 months. Depending on the scope, projects may take longer. Taking our time is important to marinate the ideas so we try to keep a steady but unhurried pace.

Do you work with someone who has an existing brand identity?

In short, yes! For brands who have existing and sound identities and strategies in place, we can create websites or even design materials to build on the work that’s already done. You can find more information about Design Days in my service guide.

Can’t find the answer? Drop me an email

A brand that is aS beautiful as it is meaningful awaits you.

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Studio image of chair against a table with linen table cloth and artisan vase.
Image of branded Studio Adorn totebag
Woman wearing Studio Adorn jewellery